According to 'Wiistyle', the Wii will be backed by a £6.5 million advertising spend by Nintendo throughout Europe. A further £4.5 million will be dug into during the first quarter of next year, the UK product manager reportedly commented that people will be seeing alot of Wii adverts on TV - even as many as 3 per day!
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£6.5 million? What does this mean? The biggest European Launch Campaign ever! Tv Spots, In-Store Demo Pods, Trailers at the cinema, and all the PR hype, Nintendo really are going all out. And to top it all of, they’re using another £4.5 million to campaign the Wii from January to March.
Rob Lowe the Wii Product manager has said that 80% of people who watch TV in the UK, will see at least 3 Wii adverts a day. What a guy!
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News Source:
Wiistyle
10-20-2006, 04:17 AM
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