|
06-04-2007, 02:44 AM
|
|
Premium Member
|
|
Join Date: Feb 2006
Posts: 1,969
|
|
Microsoft Ignition to Unite Xbox, Zune, MSN for New Music
|
|
Microsoft will today announce that they plan on combining an audience of around 30 million users with its new "Microsoft's Ignition program". Microsoft intend on leveraging three of its biggest services - Xbox Live, Zune, and MSN - to offer customers/users new music acts.
Quote:
Combining an audience of approximately 30 million regular users, Microsoft's Ignition program, to be announced tomorrow, will leverage three of its largest services - Xbox Live, Zune, and MSN - to offer customers new music acts. The Ignition program will expose emerging artists to the broad Microsoft audience for a month, with the first participating band being Maximo Park from the UK. The band's first single will be offered as a free exclusive download on Zune, a free music video for download on Xbox Live, and as a streaming video on MSN.
According to Reuters, Microsoft is "demanding exclusive content and hands-on participation from the artists involved." Christina Calio, Microsoft's director of music marketing, said, "We don't want the same thing that is going out on MTV."
Ignition's success will depend in large part on the quality of the acts it promotes. Microsoft is hoping to be a filter for its audience, something MySpace, for instance, currently lacks.
But it's the lack of a filter that many MySpace users enjoy. The ability to "discover" music and recommend it to friends is one of the success stories of the online social networking movement. Microsoft is, in essence, attempting to modernize the MTV model and distribute it over a range of services with which few companies can compete.
|
Full Story: dmwmedia.com
__________________
PSN: PTU360 250GB (40GB Model PS3) - 35 PS3 games + 41 on the HDD
Live: PTU 360 Xbox360 x2 (Pro + Elite) - 102 360 games + 32 XBLA games
Why not stop by the XS Facebook Group
|
Linear Mode
